SI
The Sovereign Institute
Professional business meeting

Learn to Exit with Power.
Build with Strategy.
Stay Sovereign.

A strategic education platform for founders who want to scale, sell, or protect their business and never walk into a capital event unprepared.

Trusted by founders, advisors, and investors across Australia and beyond.

We Don't Just Coach You. We Teach You to Exit Like a Pro.

The Sovereign Institute equips ambitious founders with the capital fluency, frameworks, and strategic education required to scale or exit with power. We turn business operators into deal-ready leaders.

Exit Readiness & Deal Prep

Strategic preparation for successful exits and acquisitions

Capital Fluency & Valuation Strategy

Master the language of capital and maximize your valuation

Founder Protection & Wealth Mapping

Protect your interests and map your wealth strategy

Strategic Education & Tactical IP

Proprietary frameworks and actionable intelligence

The Capital Readiness System™ Our Education Framework

A 5-part founder curriculum designed to increase valuation, reduce risk, and prepare for any capital event. From add-backs to buyer mapping — we teach you to master it all.

Add-Back Discovery (hidden valuation boosters)
Buyer Mapping (who's most likely to pay a premium)
EBITDA Optimization (pre-deal financial clarity)
Legal & Structural gaps - Exposure audit & protection
Capital Story Coaching (how to frame and pitch your company)

5-Part Framework

1
Discovery
2
Mapping
3
Optimisation
4
Audit
5
Coaching
Learn More About Capital Readiness

Capital Education Tools Built for Execution — Not Theory

Tactical workshops and courses to prepare, protect, and profit from your next capital event.

Free on promo
Capital Readiness Workshop

2–3 hr live (Zoom or in-person)

$197
Most Popular
Exit Ready in 12 Months

6-week online course

$1,495
Owner Dependency Removal

90-min live workshop

$297
Financial Cleanup Bootcamp

1-day intensive

$497–$995
Add-Back Discovery Session

60-min 1:1

$197
EBITDA Optimisation Lab

Masterclass (live/on-demand)

$395
Strategic Buyer Mapping

2-week short course

$995
Free Option
Capital Raise 101

Webinar (live/on-demand)

Free–$97
Post-Sale Wealth Model

90-min workshop

$297
Ongoing Access
Sovereign Dealmaker's Circle

Membership

$149/month or $1,497/year

Client Voices

Coming Soon: Founder Case Studies and Client Wins

We're currently working with elite founders across Australia and beyond, helping them prepare for successful exits and capital events. Their success stories will be featured here soon.

"Real testimonials from real founders coming soon..."

Joe Martins - Founder

Joe Martins

Founder & Strategic Advisor

Born from Battle. Built to Train Founders

The Sovereign Institute was founded by Joe Martins — a battle-tested founder who rebuilt after betrayal, war-gamed through financial sabotage, and emerged stronger through strategy. Now, he teaches what most founders only learn too late: how to prepare, protect, and exit with power.

Now, he teaches other elite founders how to prepare, protect, and exit like sovereigns.

Battle-Tested Wisdom

Forged through real-world experience and adversity

Capital Fluency & Deal Intelligence

Laser-focused on capital readiness and exit preparation

Founder Protection & Exit Strategy

Dedicated to protecting founder interests and wealth

Book a Readiness Call

Whether you're 12 months from a deal, facing investor conversations, or just tired of flying blind — let's assess your readiness, fast.

1:1 Strategy Session

Personalized capital readiness assessment

Flexible Scheduling

Choose a time that works for you

Immediate Action

Walk away with clear next steps

No obligation. No sales pitch. Just strategic clarity.